Joico - Joifull Volumizing Shampoo - 1 Litre

We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel. Here's why you'll love it: It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Rich lather gently yet thoroughly cleanses hair Adds instant, lightweight body Directions: Apply to wet hair. Lather. Rinse well. Let's look inside: The ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. RICE PROTEIN: Rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fine, limp hair. BAMBOO EXTRACT: Fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands. SMARTRELEASE TECHNOLOGY: Packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.