Olaplex - No. 4P Purple Shampoo - 250ml

Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Scientifically Proven: 3x Brighter* Where: Apply to wet hair, lather fully, and let process. When: 2-3 times per week or as often as needed to neutralize unwanted brassiness. For: All blonde, lightened, and grey hair. Free of DEA, Aldehydes and Formaldehyde All Hair Types Cruelty Free Gluten Free Nut Free Paraben Free PH Balanced Phosphate Free Phthalate Free Sulfate Free Vegan *Compared to top purple shampoos