Urban Decay SALE - Buy and Save on Urban Decay at OnceitEdgy American beauty brand Urban Decay embraces individuality through makeup. Co-founder Wende Zomnir has unleashed her addictive range of colour since the 1990s including the popular classic Naked Palettes. In 1996, when Zomnir, who worked in marketing, met Sandy Lerner, a fellow makeup-lover and tech entrepreneur, Urban Decay came alive. These women were tired of the current beauty market with cookie-cutter pink and red lipsticks and wanted to do something about it. The pair mixed and matched polish recipes (with no background in cosmetic chemistry and formulations) at Zomnir's Newport Beach, CA, bungalow, and asked neighbours to help them stick fake nails on their displays. Humble beginnings for a brand that now has a 7 million-follower Instagram and has dominated makeup stores aisles. Urban Decay's vegan makeup contains zero animal-derived ingredients and animal by-products. Shop Onceit's range of Urban Decay products including trendy eye shadow, lip gloss, eyeliner, lip plumper, bronzer, mineral make-up, and other cosmetics.
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