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Think of Goodness as your Natural Beauty Lab. We’re a bunch of peeps turning the cool stuff from Mother Nature into skincare that’s damn fine for your skin, while keeping it affordable for you. If it’s all-goodness we’ll use it. The goodness of plants. Turned into Goodness skincare. Leaving nothing but: blissful bunnies (animal testing? no way!) clean waterways (biodegradable product) emptier landfills (recyclable packaging) happy humans (with damn fine looking skin).